I had never known the significance of TED talks until I started my Bachelor’s degree program at Full Sail University. Now, I try to watch them as often as I can. Every time I review a video from the site, I am often times bewildered by how well the information is presented and the point made by each and every speaker.
In a world so enthralled by the power of influence and the everyday norm, I repeatedly find myself asking the same question: “What is the point?” Meaning, why is it that I do the things I do everyday? What is my overall goal in life? I feel that lately we have all been concentrating so much energy on how to start a business, attract our target market and our careers to the point that we have forgotten the simple fact we are all in the same boat, traversing the unknown.
In John Lloyd’s TED talk “An Inventory of the Invisible” he begins the talk by asking the audience what is invisible. His response: “Everything, I would say. Everything that matters except every thing and except matter.” Throughout the talk, Mr. Lloyd gives many different examples surrounding the topic of how much we, as humans, do not know. “Thomas Edison once said, "We don't know one percent of one millionth about anything.”” So what does this have to do about media? Everything.
After watching this talk in its entirety, it started to make me thing about the entertainment industry and how much of it is dependent on data, analysis, trends and research. While this information is relevant (to a certain extent), I feel that we all need to recognize it’s place as tools and make better media by expanding our imagination just a bit more. Too many times have we seen remakes, remixes, etc in the market. What we all should take from this specific TED talk is to be unafraid to create something new and make mistakes. We need to learn through our experiences and open up our minds to take us to that next level.
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